Behaviour Change Coach
BEHAVIOUR CHANGE COACH
Become the Coach Clients Never Forget
Learn How to Influence, Facilitate & Sustain Long-Term Client Transformation
5 CPD Points Accredited with AusActive
Most personal trainers can prescribe an exercise program.
Very few can create lasting behaviour change.
The Behaviour Change Coach Workshop is a practical and proven education program designed to help fitness professionals develop the coaching skills required to improve client adherence, accountability, retention and long-term results.
This workshop provides a step-by-step framework that teaches trainers how to guide clients through sustainable lifestyle change rather than relying on short-term motivation alone.
Meet Your Presenter
Dale Cronin
Dale Cronin, BAppSc (Exercise Science), has spent more than 26 years working within the health and fitness industry, helping clients from all backgrounds, personalities and fitness levels achieve meaningful and lasting change. With a university degree in Exercise Science and decades of practical coaching experience, Dale combines evidence-based principles with real-world coaching strategies that improve adherence, accountability and long-term client outcomes.
Having worked with clients from all walks of life, Dale has developed a deep understanding of the challenges people face when trying to create lasting change. Throughout his career, he has coached individuals of different ages, backgrounds, personalities, fitness levels and life circumstances, giving him a unique perspective on what truly drives long-term success.
While many fitness professionals focus primarily on exercise prescription, Dale recognised early in his career that sustainable results are built on much more than training programs alone. The ability to influence behaviour, build accountability, establish positive habits and create genuine client connection has become the foundation of his coaching philosophy.
Away from coaching and education, Dale has maintained a lifelong passion for bodybuilding, strength training and personal development. His own commitment to training, discipline and habit-building has provided valuable real-world insight into the challenges and rewards of pursuing long-term health and performance goals.
The Behaviour Change Coach Workshop combines over two decades of practical experience, lessons learned from thousands of client interactions and proven coaching strategies designed to help fitness professionals become more effective coaches, improve client retention and create meaningful, lasting transformation.
Dale's mission is simple:
To help fitness professionals move beyond simply delivering exercise programs and become coaches who genuinely change lives.
Behaviour Change Coaching Framework
Learn a proven step-by-step system for guiding clients through lasting lifestyle change. Discover how to identify what clients can and cannot control, establish effective coaching structures, and create sustainable habits that lead to long-term success rather than short-term results.
Goal Setting, Accountability & Influence
Develop the skills to help clients move beyond motivation and towards genuine commitment. Learn how to set powerful long-term, intermediate and short-term goals, create effective accountability systems, and influence clients to consistently follow through on the behaviours required for lasting transformation.
Client Communication & Connection
Master the art of building rapport, trust and meaningful client relationships. Learn practical strategies to improve communication, increase client engagement, enhance accountability and create stronger coach-client connections that improve retention and outcomes.
Course Curriculum
Module 1: Positive Behaviour Change
Discover the foundations of lasting transformation and learn the key ingredients required to become a high-performance behaviour change coach.
Module 2: Can Change vs Can't Change
Help clients focus on what they can control and stop wasting energy on factors beyond their control.
Topics include:
Nutrition
Movement
Lifestyle Management
Mindset & Thoughts
Genetics vs Behaviour
Module 3: The Facilitator
Learn how to structure the behaviour change process through:
Macrocycles
Mesocycles
Microcycles
Weekly accountability systems
Long-term coaching frameworks
Module 4: The Connector
Master the art of connection and communication.
Learn how to:
Build rapport
Create trust
Improve communication skills
Increase coaching presence and energy
Develop stronger client relationships
Module 5: Goal Setter
Learn how to create powerful:
Long-Term Goals
Intermediate Goals
Short-Term Goals
Process Goals
Anti-Goals
Discover how effective goal setting can dramatically improve client outcomes.
Module 6: The Influencer
Learn the psychology behind:
Motivation vs Commitment
Accountability
Convenience vs Inconvenience
Building resilience
Creating ownership of results
Module 7: The Client Guide
Gain access to the Behaviour Change Coach framework including:
The SWEET 16
A practical system designed to help clients:
Improve decision making
Develop accountability
Build better habits
Increase self-awareness
Create sustainable lifestyle change
Who Is This Workshop For?
This workshop is ideal for:
Personal Trainers
Online Coaches
Gym Instructors
Group Fitness Coaches
Strength & Conditioning Coaches
Health & Wellness Professionals
Fitness Business Owners
Whether you're new to coaching or an experienced trainer, you'll walk away with practical tools you can immediately implement with your clients.
Walk away with practical tools, coaching frameworks and behaviour change strategies that will help you become a more effective coach, improve client adherence and retention, and create life-changing results for your clients.
